1. General Information
Business Name
City
State
AK
AL
AZ
AR
CA
CO
CT
DC
DE
FL
GA
HI
IA
ID
IL
IN
KS
KY
LA
MA
MD
ME
MI
MN
MO
MS
MT
NC
ND
NE
NH
NJ
NM
NV
NY
OH
OK
OR
PA
RI
SC
SD
TN
TX
UT
VT
VA
WA
WI
WV
WY
Phone
Website
2. Programs Offered (Check all that apply)
3. Sessions Offered (Check all that apply)
4. Enrollment Period (Check all that apply)
5. What ages do you enroll? (Check all that apply)
6. Do you offer an accredited educational curriculum?
7. Do you offer a summer program or summer camp?
8. What percentage of your regular enrollments participate in the summer program/camp?
9. When do parents enroll their children for fall sessions? (Check all that apply)
10. When do parents enroll their children for spring sessions? (Check all that apply)
11. When do parents enroll their children for summer sessions? (Check all that apply)
12. Do you offer rolling admissions?
13. When do you advertise for fall sessions? (Check all that apply)
14. When do you advertise for spring sessions? (Check all that apply)
15. When do you advertise for summer sessions? (Check all that apply)
16. Where do your enrollments come from?
17. What percentage of your students selected your center because it is close to
Work
%
Home
%
18. What is your primary affiliation?
19. What percentage of enrollments do you receive through your affiliation?
%
20. Do you recruit enrollments through employer relationships?
21. What are your primary business objectives for the 2007 school year? (Check all that apply)
22. How will you accomplish your business objectives for 2007? (Check all that apply)
23. What are your marketing objectives? (Check all that apply)
24. What is your average annual advertising budget per center?
25. What is your advertising budget as a percentage of total annual revenues for your center(s)?
%
26. How did your total revenues last year compare to the previous year?
27. What percentage of your enrollments come from
28. Where have you advertised in the
past (last 3 years)? (Check all that apply)
29. Where do you plan to advertise
this year (2007 season)? (Check all that apply)
30. Which single medium gives you the best advertising response
overall ?
31. Which single medium gives you the best advertising response for
new enrollments ?
32. Which single medium gives you the best advertising response for
student retention ?
33. What percentage of you total advertising budget do you spend on the following media?
34. How do you measure advertising response?
35. What is your most important factor in choosing an advertising partner?
36. Who is the primary intended audience for your advertising?
37. What is the average household income of your student's families?
38. What percentage of your students are
39. What time of year do you formulate your advertising budget?
January
February
March
April
May
June
July
August
September
October
November
December
40. How did your advertising budget last year compare to the previous year ?
41. How will your advertising budget this year compare to last year ?
42. Who do you and your marketing staff rely on most for advice and information for making advertising decisions?
43. Who determines your advertising budget?
44. Who decides where and how often to advertise?
45. Do you participate in cooperative advertising with other centers?
46. What is your average enrollment?
47. What is your licensed capacity?
48. What could parenting publications do to better serve your advertising needs?
49. Enter your job title
50. Enter your email address (So that we can send you the final report on childcare marketing best practices and notify you if you win the vacation package or theatre production for a class of children)
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